MLB Social Media Year in review

A Year in Review: MLB Social

After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage

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MLB Social Media Year in review

A Year in Review: MLB Social

After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage

Continue Reading

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SportsAtlas Top 25 College Sponsor Rankings

With college football now in full swing and college basketball season quickly approaching, fans will be monitoring the Associated Press’ Top 25 rankings each week. In …

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Top 20 NFL Sponsors on Social through Week 3

Given the unprecedented nature of the 2020 NFL season, we have seen an increased reliance on sponsored social content as teams and sponsors look for creative ways to engage fans. Our social media partner, Zoomph, examines the top 20 brands through week 3 by social value generated. Click here to see the full list.

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Estimated Exposure Value Lost by In-Venue Sponsors

Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below …

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Tracking NFL Seat-Cover Signage Through Week 2

With no fans in the stands, NFL teams have moved to feature prominent sponsors on seat covers and tarps in the lower sections of their stadiums. The SportsAtlas research team catalogued the first weekend of games and identified nearly 200 brand activations, as teams had as many as 15 sponsors around the playing field. For a complete look at every team and brand strategy, click here.

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Leveraging Data in a Connected World

Top analysts at SportsAtlas, Sports Business Journal and Zoomph share key insights and best practices of properties that are finding new ways to engage fans. See the video and download the data.

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