MLB Social Media Year in review

A Year in Review: MLB Social

After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage

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MLB Social Media Year in review

A Year in Review: MLB Social

After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage

Continue Reading

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Offseason Spending On MLB Free Agents Hits All-Time High In ’20

During the ’20 MLB offseason, the average salary per unrestricted free agent (UFA) reached an all-time high, according to Spotrac. However, despite the influx of …

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Recent MLS Expansion Teams Ride Attendance Momentum Into Year Two

Second-year MLS club FC Cincinnati – along with new expansion sides Inter Miami CF and Nashville SC – are set to benefit from recent momentum …

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Metrics Header

What metrics do industry executives rely on?

The explosion of analytics in sports over the past decade has provided sports properties an array of tools to gauge success in areas such as …

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Playoff teams drive value, affinity on social

It’s long been said in sports that there’s no promotion like winning. While that may be true, improved fan avidity, increased ticket sales, effective sponsor …

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